When it comes to painting your home, the stakes are high. There’s the concern of whether the colour will match the sample and stay true over time. More importantly, beyond just aesthetics, there’s the question of whether the paint will truly deliver on its long-term promises.

Many such concerns undermine homeowner’s confidence and peace-of-mind throughout the painting experience. Afterall, when it came to the paint industry in Pakistan, many promises on quality, performance and colours have been made, but till now none were backed by a warranty.

However, this has just changed with AkzoNobel’s Dulux Assurance Warranty Program. In an industry-first move, Dulux has introduced Pakistan’s first-ever paint warranty Programme, offering homeowners a warranty of up to 12 years across its range of exterior paints, interior paints and enamels.

This pioneering Programme marks a new chapter in the country’s paint industry; one built on trust, performance and customer satisfaction. While warranties are commonplace in products like electronics or automobiles, Dulux is setting a bold precedent by being the only paint brand in Pakistan to offer long-term guarantee on the quality and performance of its paints.

What is the Dulux Assurance Warranty Programme ?

The Dulux Assurance Programme is a commitment that every drop of paint delivers on its promise. For consumers, this means that they can rest assured on key performance parameters such as:

• Long-lasting perfect colour: Assurance of fade-resistant colour that remains vibrant for years.

• Uniform finish: Smooth finish that enhances your home’s aesthetic appeal.

• Crack and peel guard: Paint film that resists cracking and peeling.

• Water resistance: Proven protection from moisture and rain damage.

• Fungus and algae Protection: Defense against biological growth that ruins surfaces.

• Stated coverage: Area coverage per litter as mentioned on the pack.

By making the process fully digitalised, from receiving the digital warranty certificate to claim, Dulux has ensured a seamless, convenient and transparent experience for consumers.

Dulux Assurance Programme – ‘A New Colour of Trust (Aitmad ka naya rung)’

Why it matters

Pakistan’s climate, ranging from sweltering summers to monsoon rains, poses serious challenges to painted surfaces over time. Few years after completion of home painting, most homeowners resign themselves to fading, flaking or patchy walls. That’s why Dulux Assurance Warranty Programme is a game-changer as it’s the first time a paint company now gives a long-term performance assurance.

As a leading paint and coatings company in over 150 countries worldwide, AkzoNobel also sees a shift in consumer expectations, both globally and in Pakistan. Today’s buyers want more than just a beautiful finish; they want durability, protection and a brand that stands behind its product. By offering a formal assurance, Dulux is aligning with international standards and giving customers a reason to believe and invest.

The bigger picture: Building trust

Dulux’s Assurance Warranty Programme isn’t just a marketing initiative, it’s a reflection of product quality backed by science and innovation. With Alfred Nobel as one of its founders, AkzoNobel has invested centuries into R&D to ensure its sustainable solutions perform across various stressors: heat, humidity, pollution, and water exposure. By giving paint customers in Pakistan a long-term warranty, Dulux is taking responsibility for what happens after the paint has dried. It’s a promise that the brand stands by every wall it colours.

‘A New Colour of Trust (Aitmaad Ka Naya Rung)’

In a market saturated with choices, trust becomes the real differentiator. With the launch of the Dulux Assurance Warranty Programme, AkzoNobel Pakistan is redefining industry standards. It’s about empowering homeowners to make confident paint decisions, knowing that what they see is what they get.

After all, your home is one of your life’s biggest investments and your paint be just as dependable.

This content is an advertisement by Dulux and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.